Now I don't want to take anything away from Queensland's own dual Olympic gold medal winner Stephanie Rice. The girl's quite the astonishing athlete, and deserves every success after her stellar turn in the pool in Beijing.
But jeez, you can imagine the good folk down at Uncle Toby's, or Kellogg's, or Pura Milk (or whatever company waiting in the wings to snag swimmers to slather over its museli bars or choco-milk drinks) are thanking their lucky stars that she's pretty as well.
All of our female cardboard cut-outs plucked from the pool have been lookers - think fresh-faced Susie O'Neill, or dark beauty Gian Rooney. Of the current crop, Libby Trickett and Liesel Jones will have some luck as well - probably because they're blonde with nice smiles.
All I'm saying is, despite her own extraordinary talent, we don't see a lot of Jessica Schipper on our cereal boxes, do we?
Perhaps I'm just too cynical...