Feb 27, 2011

The Voice of a True Aberration

Many of you will remember my devotion to Pepsi Max; a love so enduring that when I die, I expect my remains to be pickled in a large vat of the stuff, Nelson-style.

Late last year, Pepsi began a promotion called "Summer Rewind". It offered free retro Pepsi t-shirts in a number of varieties - all you had to do was collect specially marked labels. Some were worth 1 point, some 2, depending on the size of the bottle, and you needed 10 to get a shirt. The best part was free delivery - you simply entered your codes into the website, clicked on the style you wanted, then sat back and wait for awesome commercialised vintage fashion to hit your letterbox.

Pepsi Max is our beverage of choice here at Chez Clumsy, so we made sure to buy specially marked bottles when we could, and I began collecting the labels.

It didn't take long to accumulate points, and through December, January and early February, Pepsi retro t-shirts began turning up regularly at Chez Clumsy. Pretty decent shirts too; nice cotton, with good quality screen-printing. I even "girlied" up a few - slicing off necklines and roughly cropping sleeves to make them more "stylish" (if you accept that unhemmed and uneven edges can be stylish).

At some point, the shirts ran out, but Pepsi obviously realised they were onto a popular promotion. People were happy to walk around advertising their product - as long as the garment doing the work was kind of trendy and old skool. So they restocked, and my efforts continued.

I *may* have gotten a little excited.

But then, a couple of weeks ago, I received a large envelope from Pepsi DEMANDING my labels and proof of purchase receipts. Turns out I'd ordered enough shirts to be seen as suspicious - or at least just a tad on the greedy side. They didn't accuse me of anything directly - but the meaning was clear: "You've had your share - now come up with the proof you really did buy all that carbonated cola or we'll think you're running a dodgy eBay resale scam."

But what I don't understand is how you're expected to follow their "rules" - which involve keeping all the labels AND your proof of purchase receipts. I do in fact have a bunch of the labels all rubber-banded together in a small box. But receipts? Ha! OK, I probably could've held on to supermarket dockets, but you tell me what little cafe or newsagent or foodcourt kebab shop gives you a receipt for your 600ml bottle?

So the fine print fascists at Pepsi are now holding my shirts, and as I'm unlikely to be able to send them receipts (OK, I've lost the reply paid envelope they sent me), will redistribute them to other, more conscientious consumers.

I mean, really. What has the world come to when a girl can't collect a Smorg-like amount of t-shirt treasure just so she can cut them up willy-nilly? I mean, didn't someone fight a war about something at some point?

If it wasn't for the fact I'm addicted to Pepsi Max, I'd seriously consider boycotting it.


  1. There was a promotion on V cans/bottles a couple of years back to win a ticket to the Big Day Out. You texted a code on the back of the bottle, and a couple of minutes lated, you'd get a text back saying "bad luck".

    I did this every morning for a couple of weeks and formed a serious V habit in the hope of getting that lucky ticket. It became such a second nature part of my morning, that I forgot you had to keep the actual bottle to prove your purchase... you guessed it: I got the lucky text message one morning but realised I'd turfed the bottle out in the city on the way to work. There was many a sideways glance as office worker upon office worker tried to work out what this suited man was doing rummaging through the rubbish on Ann Street.

    God it was awful. But I kept that smelly, foul, grungy bottle on my mantle for months. They never asked for proof. Damn.

  2. A jihad on Pepsico !

  3. If I had of known I could have sent up my labels ... Oh not helping.

  4. At first I was afraid, I was petrified
    Kept thinkin' I could never live without Pepsi Max Inside;
    But then I spent so many hours
    withdrawing from caffiene
    Then I grew strong

    And so you're back and on the shelf
    I just walked in to find Pepsi was detrimental to my health
    I should have changed that stupid habit
    I should have gone the sugar free
    If I'd've known for just one second I'd suffer from diabetes

    Go on now, I gone cold turkey
    I've turned around now
    ('cause) Pepsi's not welcome anymore
    Weren't you the one who made my insulin resist
    I ate crumble
    Until there was glucose in my piss?

    Oh no, not.I. I will survive
    Oh as long as I eat veges I know I'll stay alive;
    I've got all my life to live,
    I've got all my love to give and I'll survive,
    I will survive. Hey hey.

    to be continued.....

  5. Wow, Rowan's down with the mad lyrics!

  6. ...never was a Pepsi fan.
    Wise choice, in retrospect.

    xoxoxo, etc.

  7. I'll happily boycott Pepsi for you, since I don't drink the stuff I can honestly write a letter saying I am outraged on your behalf and refusing to purchase any more and you still get to drink pepsi.

  8. Ya and we had cereal box shirts where you went online to order them with a pin and they must have only made about seven of them cause they were gone within a few days. But I got one that I'm considering taking a scissor to; high tight neck, long tight sleeves, and a fit faintly remniscient of a potatoe sack. would be victorian except for the picture of a certain hockey player on the front :-) But whatever, it was free.

  9. I would send Pepsi a big ol' chunk of turd in the mail with a upc code wrapped around it...and a note attached that says "eat my shit"...classy, eh?

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