Diet Coke. It's a product aimed at women, and one that I will imbibe if my beloved Pepsi Max is not available (still nowhere near as satisfying).
Over the years, Diet Coke ads have remained relatively consistent. A bunch of go-getting modern women, coping with the demands of an active work life by enjoying a refreshing Diet Coke. Sometimes it was a hunky man enjoying the Diet Coke, but at least it was within sight of those sassy office ladies.
So I almost, almost got angry when I saw the latest ad for Diet Coke:
But then I realised that this is just the eventual, logical conclusion that Diet Coke was always going to come to. Having followed the real life office ladies for 30 years, it was only a matter of time before they outsourced the job.
And so I have to applaud the out and out ballsiness of Coca-Cola, for not even attempting to hide the subtext of this new ad. Consider:
The "women" are still office workers, but now, they're marionettes. Big heads, tiny bodies. Because that's the ideal we're all working towards. That's why we drink Diet Coke.
The "women" are not just literal puppets, but figurative puppets. Of the Coca-Cola empire. They put on a song, we all dance to it; ie, we ALL drink Diet Coke.
The song that's played is "Maniac". Because you know, all women are crazy.
OK, maybe that's a long bow. But still, kudos to you, Coca-cola. Kudos. It's the most baffling, unfunny ad for a soft drink - possibly ever. But at least you're not even pretending. Your theme is "Love it Light" - and you really, really do.